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Lu, Tai-HungA Guideline for Designing Habitual and Persuasive Systems
MDES, University of Cincinnati, 2017, Design, Architecture, Art and Planning: Design
For years, designers focused on styling, technology, and usability, but neglected to consider the users’ motivation. This study not only introduces a new perspective for designers but also serves as a design tool to create or evaluate persuasive and habit- forming systems. This study provides a general guideline for developing persuasive and habit-forming systems by helping designers to discover consumers’ motivations, pain points, and possible drivers that could persuade consumers. For designers, knowledge of persuasive and habit-forming design is important since they want consumers to use or purchase their products or services. However, in many situations, the design team fails to persuade their users because they lack the knowledge of persuasive and habit- forming design. Creating persuasive and habit-forming systems is complex, and it is full of restrictions. However, design based on a good understanding of persuasive and habit-forming systems can be very successful. Therefore, by understanding the relationship between users’ motivations and behaviors, designers can produce a more fruitful and positive outcome for their users.

Committee:

Craig Vogel, M.I.D. (Committee Chair); Gerald Michaud, M.A. (Committee Member)

Subjects:

Design

Keywords:

Persuasive design;Habit-forming design;Motivation;Behavior;Design Thinking;Design Process