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Chinese Travel Agencies & The Internet Age: An Analysis of the Adoption of Internet Tourism in Chengdu, China
Newcomer, Shaun Edward

2010, Master of Arts, Ohio State University, East Asian Languages and Literatures.
Over the past 30 years, the tourism industry in China has evolved from a fledgling state-run industry to become one of the shining stars of China’s ongoing economic development. Travel agencies traditionally have had held a central role in China’s tourism industry and have continually adapted and evolved to meet the needs of changing markets. The appearance of Ctrip, Elong and other online travel service providers beginning in 1999 marked the entrance of China’s tourism industry into the Internet Age and was a catalyst for the adoption of E-marketing and E-commerce solutions in China. This trend has created a vast number of growth opportunities in China’s tourism industry, while also bringing about many challenges for Chinese travel agencies. Through the analysis of several travel agencies in Chengdu, China, this paper examines the current state of Internet Tourism in China and explores the challenges facing Chinese travel agencies seeking to adopt an Internet tourism strategy.
Galal Walker, PhD (Advisor)
Mark Bender, PhD (Committee Member)
Xiaobin Jian, PhD (Other)
58 p.

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Newcomer, S. (2010). Chinese Travel Agencies & The Internet Age: An Analysis of the Adoption of Internet Tourism in Chengdu, China. (Electronic Thesis or Dissertation). Retrieved from https://etd.ohiolink.edu/

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Newcomer, Shaun. "Chinese Travel Agencies & The Internet Age: An Analysis of the Adoption of Internet Tourism in Chengdu, China." Electronic Thesis or Dissertation. Ohio State University, 2010. OhioLINK Electronic Theses and Dissertations Center. 22 Sep 2017.

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Newcomer, Shaun "Chinese Travel Agencies & The Internet Age: An Analysis of the Adoption of Internet Tourism in Chengdu, China." Electronic Thesis or Dissertation. Ohio State University, 2010. https://etd.ohiolink.edu/

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