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PODCASTING IMPLEMENTATION IN PUBLIC RADIO
Ward, Rachel Mendl

2007, Master of Arts (MA), Ohio University, Telecommunications (Communication).

New technologies present both opportunities and challenges to public broadcasters. This thesis examines how one such technology, podcasting, is being broached by public radio broadcasters in the United States. An overview of public broadcasting and podcasting is provided. A survey was conducted to measure the perception of podcasting among public radio broadcasters, in keeping with diffusion of innovations theory. Three factors from diffusion theory, complexity, compatibility, and relative advantage were found to shape broadcasters' perceptions of podcasting. Two other attributes, social approval/communicability and cost are proposed for future research. A positive relationship between membership in the National Public Radio network and adoption of podcasting is found. Recommendations for implementing a pilot system of paid podcasting are shared.

Gregory Newton (Advisor)
86 p.

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Ward, R. (2007). PODCASTING IMPLEMENTATION IN PUBLIC RADIO. (Electronic Thesis or Dissertation). Retrieved from https://etd.ohiolink.edu/

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Ward, Rachel. "PODCASTING IMPLEMENTATION IN PUBLIC RADIO." Electronic Thesis or Dissertation. Ohio University, 2007. OhioLINK Electronic Theses and Dissertations Center. 24 Sep 2017.

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Ward, Rachel "PODCASTING IMPLEMENTATION IN PUBLIC RADIO." Electronic Thesis or Dissertation. Ohio University, 2007. https://etd.ohiolink.edu/

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