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The Virtual Hand: Exploring the Societal Effects of Video Game Industry Business Models
Cruea, Mark Douglas

2011, Doctor of Philosophy (Ph.D.), Bowling Green State University, Media and Communication.
The purpose of this study was threefold. The first goal was to investigate the
evolution of business models within the video game industry with a specific focus on
the console segment within the United States and including Microsoft, Nintendo, and
Sony as the three largest console manufacturers. The second goal was to examine the
connections between these business models and practices of planned obsolescence. The
third goal was to determine the connections between the business models in use and
any associated externalities. Externalities of particular interest included effects related
to violence, gender, race, military connections, and the environment. Political economy
served as both theory and method. Results showed that past business models have
heavily relied on a cycle of production and consumption that contributes to a culture of
overconsumption and regularly produces and reproduces both positive and negative
externalities that are not accounted for as a cost of doing business despite the effects
borne by society.
Oliver Boyd-Barrett, Ph.D. (Committee Chair)
Radhika Gajjala, Ph.D. (Committee Member)
Sung-Yeon Park, Ph.D. (Committee Member)
Savilla Banister, Ph.D. (Committee Member)
269 p.

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Cruea, M. (2011). The Virtual Hand: Exploring the Societal Effects of Video Game Industry Business Models. (Electronic Thesis or Dissertation). Retrieved from https://etd.ohiolink.edu/

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Cruea, Mark. "The Virtual Hand: Exploring the Societal Effects of Video Game Industry Business Models." Electronic Thesis or Dissertation. Bowling Green State University, 2011. OhioLINK Electronic Theses and Dissertations Center. 23 Sep 2017.

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Cruea, Mark "The Virtual Hand: Exploring the Societal Effects of Video Game Industry Business Models." Electronic Thesis or Dissertation. Bowling Green State University, 2011. https://etd.ohiolink.edu/

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