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The Role of Precise Numbers in Judgments
Schley, Dan Raphael

2012, Master of Arts, Ohio State University, Psychology.
Recent research has demonstrated that products listed with precise prices sell for significantly more than products listed with comparable round prices. In this article I differentiate current theories of the effect of numerical precision on selling prices, demonstrating that the effect of numeric precision on selling prices is an anchoring effect rather than a shift in perceived magnitude. In addition, I demonstrate that individuals infer more believability from precise numbers than from comparable round numbers. Furthermore, I demonstrate that these inferences of greater believability are incidental sources of information that are not used as much when integral sources of believability (e.g., the explicit sources of the information) are available. I conclude the article by discussing how the influence of numeric precision fits into the existing anchoring literature.
Michael DeKay, PhD (Committee Chair)
Ellen Peters, PhD (Committee Member)
Duane Wegener, PhD (Committee Member)
50 p.

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Schley, D. (2012). The Role of Precise Numbers in Judgments. (Electronic Thesis or Dissertation). Retrieved from https://etd.ohiolink.edu/

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Schley, Dan. "The Role of Precise Numbers in Judgments." Electronic Thesis or Dissertation. Ohio State University, 2012. OhioLINK Electronic Theses and Dissertations Center. 30 May 2015.

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Schley, Dan "The Role of Precise Numbers in Judgments." Electronic Thesis or Dissertation. Ohio State University, 2012. https://etd.ohiolink.edu/

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