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Viswanathan, N. (1997). An anchoring and adjustment model of brand extension effects on the core brand. (Electronic Thesis or Dissertation). Retrieved from https://etd.ohiolink.edu/

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Viswanathan, Nanda. "An anchoring and adjustment model of brand extension effects on the core brand." Electronic Thesis or Dissertation. Ohio State University, 1997. OhioLINK Electronic Theses and Dissertations Center. 24 Apr 2014.

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Viswanathan, Nanda K. "An anchoring and adjustment model of brand extension effects on the core brand." Electronic Thesis or Dissertation. Ohio State University, 1997. https://etd.ohiolink.edu/

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