Search ETDs:
Understanding College Students' Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior
Lee, Jinhwa

2009, Master of Science (MS), Ohio University, Apparel, Textiles, and Merchandising (Education).
The purpose of this study was to examine the influence of college students' attitudes toward fashion counterfeits on their purchase intentions. Additionally, this study explored how college students' attitudes toward fashion counterfeits are affected by past purchase experience and personality traits, such as fashion consciousness, public self-consciousness, ethical obligation, and ethical judgment using the Theory of Planned Behavior as the theoretical framework. A total of 341 completed surveys were collected from students at a Midwestern University in the U.S. One-way ANOVA, independent t-test, regression, and correlation analyses were used to test the hypotheses. Statistical results suggest that college students' purchase intentions of fashion counterfeits are dependent on their attitudes toward fashion counterfeits, which in turn are influenced by their past purchase experiences, their beliefs about the benefits and risks of buying fashion counterfeits, and their ethical judgment. Ethical obligation, however, does not have a significant influence on attitude.
Yingjiao Xu (Committee Chair)
V. Ann Paulins (Committee Member)
Elizabeth Blair (Committee Member)
65 p.

Recommended Citations

Hide/Show APA Citation

Lee, J. (2009). Understanding College Students' Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior. (Electronic Thesis or Dissertation). Retrieved from https://etd.ohiolink.edu/

Hide/Show MLA Citation

Lee, Jinhwa. "Understanding College Students' Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior." Electronic Thesis or Dissertation. Ohio University, 2009. OhioLINK Electronic Theses and Dissertations Center. 28 Jul 2015.

Hide/Show Chicago Citation

Lee, Jinhwa "Understanding College Students' Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior." Electronic Thesis or Dissertation. Ohio University, 2009. https://etd.ohiolink.edu/

Files

ohiou1257894300.pdf (464.82 KB) View|Download