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Towards a Quantitative Evaluation of Layout Using Graphic Design Principles
Mosora, Daniel J.

2012, BS, Kent State University, College of Arts and Sciences / Department of Computer Science.
This thesis examines the possibility of automatically evaluating a visual hierarchy in a graphic design. It proposes a method of quantifying the diverse research influencing design with the goal of creating a concrete saliency map to determine the distribution of attention and hierarchy in a composition. A saliency map is a grayscale representation of an image where the brightness values in each area represent the visual attention drawn by that area. It begins with background on the different fields and theories that are utilized in graphic design, then outlines an initial set of characteristics that may be quantified and an algorithmic structure for aggregating them. A manual study of an existing poster example is presented to provide proof of concept, followed by possible situations where this technique may be applied in practice.
Jonathan Maletic, PhD (Advisor)
Ye Zhao, PhD (Committee Member)
AnnMarie LeBlanc (Committee Member)
Sara Newman, PhD (Committee Member)
52 p.

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Mosora, D. (2012). Towards a Quantitative Evaluation of Layout Using Graphic Design Principles. (Electronic Thesis or Dissertation). Retrieved from https://etd.ohiolink.edu/

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Mosora, Daniel. "Towards a Quantitative Evaluation of Layout Using Graphic Design Principles." Electronic Thesis or Dissertation. Kent State University, 2012. OhioLINK Electronic Theses and Dissertations Center. 05 May 2015.

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Mosora, Daniel "Towards a Quantitative Evaluation of Layout Using Graphic Design Principles." Electronic Thesis or Dissertation. Kent State University, 2012. https://etd.ohiolink.edu/

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