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Ivy Summer Special Events Tentative Business Plan
Lumpkin, Ivy Summer

2012, BA, Kent State University, College of Communication and Information / School of Communication Studies.
The marketing, logistics, and business-related functions of the sole proprietorship Ivy Summer Special Events, to be launched in Colorado, is tied together by economic and market research. The tentative business plan is divided into eight parts: Executive Summary, Company Description, Products and Services, Industry and Research Economics, Marketing Plan, Financial Plan, and Growth Plan. These parts conclude the history and inspiration of the business, the way the organization is run, how the company creates a competitive edge amongst others in the event planning industry, and an exit strategy. The culture of the business is reinstated throughout and implemented in each function of the entrepreneurial venture.
Rozell Duncan (Advisor)

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Lumpkin, I. (2012). Ivy Summer Special Events Tentative Business Plan. (Electronic Thesis or Dissertation). Retrieved from https://etd.ohiolink.edu/

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Lumpkin, Ivy. "Ivy Summer Special Events Tentative Business Plan." Electronic Thesis or Dissertation. Kent State University, 2012. OhioLINK Electronic Theses and Dissertations Center. 29 Jun 2015.

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Lumpkin, Ivy "Ivy Summer Special Events Tentative Business Plan." Electronic Thesis or Dissertation. Kent State University, 2012. https://etd.ohiolink.edu/

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