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The Multimodal Kitchen: Cookbooks as Women’s Rhetorical Practice
Fleitz, Elizabeth Jean

2009, Doctor of Philosophy (Ph.D.), Bowling Green State University, English/Rhetoric and Writing.

This study positions cookbooks and their associated discourse as rhetorical, relevant to the field and worthy of scholarly study. I argue that cookbooks are more than a simple collection of recipes; the ways in which the texts construct and are constructed by society establish their significance as rhetorical texts. As women have been historically silenced and prevented from using dominant communicative methods, they have needed to develop alternative practices. Naming cooking as a women’s discourse created out of these alternative practices, I argue this form of communication constructed for women and by women has a powerful rhetorical impact which establishes women as experts within their own (private) sphere. This discourse not only enables women to value their own existence but it also gives them a space in which to perform rhetoric, in effect constructing a feminist practice.

This analysis is based on synthesis between Certeau’s concept of “making do” and multimodal practice, as I argue cookery discourse is inherently multimodal. I develop my argument exploring what I identify as the major modes used in the discourse: social, visual, and performative. As my project works to extend theories of multimodality, making the concept more widely applicable in rhetorical scholarship, it also furthers work begun by Bizzell, Glenn, and others concerning the limited representation of women in the rhetorical canon, and aids in the rewriting of rhetorical history as women’s stories continue to be added. Previously marginalized as a simple, everyday text, the cookbook is reclaimed in this dissertation as a significant rhetorical – and feminist – practice.


Sue Carter Wood, PhD (Advisor)
Kristine Blair, PhD (Committee Member)
Richard Gebhardt, PhD (Committee Member)
Lucy Long, PhD (Committee Member)
Allie Terry, PhD (Committee Member)
181 p.

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Fleitz, E. (2009). The Multimodal Kitchen: Cookbooks as Women’s Rhetorical Practice. (Electronic Thesis or Dissertation). Retrieved from https://etd.ohiolink.edu/

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Fleitz, Elizabeth. "The Multimodal Kitchen: Cookbooks as Women’s Rhetorical Practice." Electronic Thesis or Dissertation. Bowling Green State University, 2009. OhioLINK Electronic Theses and Dissertations Center. 29 Aug 2015.

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Fleitz, Elizabeth "The Multimodal Kitchen: Cookbooks as Women’s Rhetorical Practice." Electronic Thesis or Dissertation. Bowling Green State University, 2009. https://etd.ohiolink.edu/

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