Master of Arts, The Ohio State University, 2015, East Asian Languages and Literatures

Xiaomi, founded April 2010, within 4 years has already become the king of China's smartphones and even ranks third in global smartphone sales. This current paper explores the reasons for Xiaomi's explosion of popularity from six different angles: company development history, business operations strategy, competitive advantage, competitor analysis, potential obstacles to development and domestic market prospects. Through an in-depth analysis, this paper will explore the resistances faced by Xiaomi when entering foreign markets and how they were able to maintain foreign sales and health development. Finally, it will discuss some of the valuable lessons that Chinese enterprises expanding abroad and foreign enterprises entering China can learn from Xiaomi's success.

Committee: Xiaobin Jian (Advisor); Galal Walker (Committee Member) Subjects: Asian American Studies; Asian Studies; Behavioral Psychology; Behavioral Sciences; Business Costs; Computer Science; Foreign Language; Information Science; Information Technology; Intellectual Property; International Relations