Doctor of Philosophy (Ph.D.), Bowling Green State University, 2018, Media and Communication
This dissertation study applies the Hierarchy of Influences Model proposed by Pamela Shoemaker and Stephen Reese, to examine how the advent of social media has affected journalistic gatekeeping practices in India as the largest non-Western democratic country, identify the emerging challenges for the journalism industry, and explore sustainable strategies to address these challenges.
Nearly 2,700 journalists belonging to three of the largest press clubs in India were invited to complete an online survey. The survey examined journalists' perceptions about social media's usefulness and credibility as a professional tool. The questions further investigated the factors that influenced their decisions to source or select breaking crime stories from social media platforms and upload such crime stories both on their organization's website, as well as their organization's official Facebook or Twitter pages. The survey was completed by 274 journalists from 15 Indian cities, and their responses analyzed for this study. In addition, for a deeper and insightful understanding of the research problem, and for purposes of corroboration, elaboration and development, in-depth interviews were conducted with 18 print, television, and online editors from five of India's largest metropolitan cities.
The research results can be described in three parts: (a) The survey results showed that journalists consider social media to be an extremely useful professional tool, yet they do not find the platforms credible or trustworthy. Hierarchical regression analyses indicated that while individual beliefs, organizational constraints, and social institutional influences impacted journalists' web uploading decisions, such choices were also influenced significantly by journalists' perceived usefulness and credibility of information available on social media. When sharing breaking crime news on organizational social media handles, journalists were only influenced by social system factors such as (open full item for complete abstract)
Committee: Louisa Ha (Advisor); Jill Zeilstra-Ryalls (Committee Member); Srinivas Melkote (Committee Member); Lisa Hanasono (Committee Member)
Subjects: Communication; Journalism; Mass Communications