Master of Arts, University of Akron, 2019, Theatre Arts-Arts Administration

As generations age, the strategy of how to engage up and coming generations in art museums will need to change as well. One of the rising concerns in art museums are how to philanthropically engage millennial aged people. National data from the National Endowment for the Arts and representative data from the Cleveland Museum of Art illustrate the millennial generation's interest in the arts but lack of actual philanthropy towards the sector. An online platform specific to art museums, like crowdfunding, is explored as one recommendation to mitigate the barriers leading to the current lack of millennial giving in the arts. This platform would be designed to capitalize on the millennial generation's preference for values, digital communications, socializing, and data driven results, while also considering their financial barriers.

Committee: James Slowiak (Advisor); Christopher Hariasz PhD (Committee Member); Arnold Tunstall (Committee Member) Subjects: Arts Management; Fine Arts; Museum Studies