Doctor of Philosophy, The Ohio State University, 2010, Environment and Natural Resources
Informal science education (ISE) contexts such as zoos, nature centers, parks, and natural history museums play a critical role in allowing the general public to learn scientific concepts (National Research Council, 2009; 2010). Most adult learning of scientific concepts takes place outside of classrooms and away from work (Rennie and Williams, 2006). Zoos and natural history museums have stated missions to increase visitors' knowledge and behaviors related to the conservation of our natural resources (Krishtalka and Humphrey, 2000; Patrick, Mathews, Ayers, and Tunicliffe, 2007). Theoretically, the successful communication of the desired message of these ISE institutions would inspire a more informed and engaged citizenry on the use and conservation of our natural resources. Effectively framing information can be an avenue to achieving these goals of ISE institutions (Chong & Druckman, 2007; Nisbet, 2009). Shultz and Zelezny (2003) posit that messages framed by egoistic concerns, concerns which focus on the individual, will be better received by the general public, leading to a greater likelihood for them to become engaged.
This dissertation reports on a series of descriptive mixed methods studies conducted at a zoo, a natural history museum, and a science center, exploring the framing effects of communications framed by environmental concern (Schultz, 2001). The research examined the relationship between individuals' perceptions of the overlap between their lives and nature, their levels of environmental concern, and their preferences for statements designed to align with the types of environmental concern (i.e. egoistic, social-altruistic, and biospheric). Further, the effects of messages framed by environmental concern on individuals' expressed intent to engage in behaviors were examined. Lastly, interviews were conducted to provide a deeper understanding of the findings.
Findings suggested there are framing effects that can be attributed to communication using e (open full item for complete abstract)
Committee: Joe E. Heimlich (Advisor); Jeremy Bruskotter PhD (Committee Member); Amanda Rodewald PhD (Committee Member); Robyn Wilson PhD (Committee Member)
Subjects: Adult Education; Communication; Ecology; Education; Psychology; Science Education; Social Psychology; Social Research