Master of Science (MS), Ohio University, 2021, Journalism (Communication)
The public primarily learns about scientific information from the news media. These news media have been, unfortunately, found guilty of fueling: biased coverage of climate change, misinformation about climate change, and politicization of climate science. “Disinformation outfits,” who are comprised of industry actors, prominent climate change deniers, and their organizations also used or attempted to use the news media to discredit climate scientists with the goal of accelerating the level of public uncertainty about global climate change and slow action to prevent it. This thesis explores how the news media discussed a small but very vocal cohort of climate change denialists throughout the 1990s. The use of “fake experts” has been found to be one of the most powerful techniques for effective misinformation campaigns. This paper examines the inclusion of key climate change skeptics via quantitative content analysis in The Wall Street Journal, The New York Times, The Guardian, and The Times of London from 1989-2006. This paper also researches the prevalence of legitimization strategies iv that weaker parties use to amplify their messaging. The results find that skeptic inclusion was much higher in U.S. conservative papers than U.K. conservative papers. Left-center papers were more likely to include “compromised” scientists and discuss climate change controversies than conservative papers. Conservative papers were more likely to include irrelevant “fake experts” and actively misuse and misrepresent scientific information, as well discredit climate scientists. Skeptics were discussed more during years of particular significance to climate change history suggesting they were capitalizing on media opportunity structures. This thesis also found evidence of early “source hacking,” or the targeting of journalists to spread misinformation.
Committee: Mike Sweeney Dr. (Committee Member); Rosanna Planer (Committee Member); Alexander Godulla Dr. (Committee Chair)
Subjects: Environmental Science; History; International Relations; Journalism; Science History; World History