Doctor of Philosophy (PhD), Ohio University, 2020, Journalism (Communication)

In Western world, government intervention via media policy is supposed to help correct market failures such as the existence of external cost/benefit on third parties, the lack of public goods, or the abuse of monopoly power (Rolland, 2008; Hoskins et al., 2004; Picard, 1989). In communist nations, government intervention is more often viewed as to protect political ideas (Lee et al., 2006; Silverblatt & Zlobin, 2004; Siebert et al., 1978). However, in the post-communist era, communist governments were steered towards a market economy with a socialist orientation, leading to the ambiguity of their media policies' goals and subsequently, their policy outcomes. In this study, I choose to analyze media policies in Vietnam, a still communist nation, to understand its current policy goals and to evaluate the effectiveness of the policy on news quality and financial performance of Vietnamese press organizations. The study is done based on Freedman's (2008) definition of media policy, normative analyses and the public interest theory outlined by Hoskin et al. (2004), and financial commitment model developed and tested by many media economists (Lacy, 1989; Martin, 2003; Lacy & Martin, 2004). Three research questions are asked as following: (1) What changes in press laws have occurred in Vietnamese history in terms of Freedman's identified key policy tools, such as regulations regarding ownership, subsidies, taxes, advertising and content restrictions?; (2) Can the current, state-run news media policy be justified on the grounds of market failures according to the economic theory of government intervention?; and (3) How do news organizations perform under the current news media policy, assuming the positive relationship between media competition, as a result of changes in market structure, and media performance, including financial performance and news quality? A qualitative document analysis of 270 legal documents drawn from the Ministry of Information and Communication Arc (open full item for complete abstract)

Committee: Hugh Martin (Committee Chair) Subjects: Journalism