Doctor of Philosophy, Case Western Reserve University, 2020, Management
Either as a mode of cognition (Boland Jr, Collopy, Lyytinen, and Yoo, 2008), process of inquiry (Boland Jr and Tenkasi, 1995), method of creation (Krippendorff and Butter, 1984), or argument of persuasion (Buchanan, 1985), the practice of design presents a unique opportunity for understanding the extent, complexity and full potential of design within organizations.
This study focuses on design in practice within New Product Development (NPD). By operating at the intersection of design and organizational practices, NPD brings multidisciplinary and multifunctional teams together within a project setting.
Although projects are employed frequently, they do not always work as expected, and occasionally projects stall. Getting stuck is a shared concern that most product developers experience from time to time and carries a connotation of being unproductive - since revisiting actions or decisions represents the opposite of moving forward productively.
This study provides an actionable framework that generates insight regarding design in practice where it is needed: within the project space when a project stalls. By conducting a participatory ethnographic study of NPD in healthcare, as well as in-depth interviews with experts in design and product development, my research reveals that: a) by re-conceptualizing design from a single process into a series of acts that are intertwined, getting stuck and overcoming that problematic situation can be re-interpreted as a normal occurrence and considered as turning points in the moving trajectory of an NPD project; and, b) design practice mediates the before and the after of such turning points by drawing upon a set of fundamental actions and processes that enable the project to regain momentum and continue moving forward.
The study interprets design in practice functioning in two distinct modes: the productive mode, creating solutions for a stated design challenge, and a restorative mode, oriented to creating the necessary cond (open full item for complete abstract)
Committee: Richard J. Boland Ph.D. (Committee Chair); Fred Collopy Ph.D. (Committee Member); Kalle Lyytinen Ph.D. (Committee Member); John Paul Stephens Ph.D. (Committee Member); Youngjin Yoo Ph.D. (Committee Member)
Subjects: Design; Management