Doctor of Education (Ed.D.) in Leadership Studies, Xavier University, 2020, Leadership Studies and Human Resource Development
The purpose of this study is to explore the current trends in levels of coopetition within the craft beer industry, as assessed by their engagement in collaborative efforts with their competitors in multiple geographic markets. While it is well documented that coopetition exists in small and medium-sized enterprises, especially craft breweries, it has not been studied at multiple geographical levels. The aim is to increase the scope of research and provide richer evidence of coopetitive efforts between organizations at local, regional, national levels. This study employed a non-experimental quantitative research method, using archival numerical data retrieved from publicly available databases to compare relationships between amounts of coopetition at the local, regional, and national level in the United States among breweries and 1) brewery age, 2) market saturation, 3) industry maturity, and 4) consumer social media ratings. All results other than brewery age vs. local coopetition had statistically significant relationships p < .05 and p < .01. All correlation coefficients (rs) were positive; most correlation were strong, with only market saturation at the local and regional level, and social media ratings at the national level, being of moderate strengths. These results suggest that coopetition is a beneficial practice for craft breweries. Leaders of these organizations may want to be intentional about which competitors they engage with regarding their geographic location to keep a competitive advantage in their industry.
Committee: Gail F. Latta Ph.D. (Committee Chair); Michael Flick Ph.D. (Committee Member); Michael Chikeleze Ph.D. (Committee Member)
Subjects: Business Administration; Entrepreneurship