MFA, Kent State University, 2016, College of Communication and Information / School of Visual Communication Design

Post-industrial cities today are experiencing an influx of new generations moving into local urban communities. Street culture and walkable downtowns and districts are progressively developing in these urban areas, and the need is present for safer and interconnected bicycle infrastructure. Research has proven that the success of a walkable and bikeable environment plays a significant role in the comprehensive sustainability of a city. Therein lies an opportunity for design to help foster environmental experiences involving the urban streetscape. Experiential, or environmental, graphic design elements can improve the safety and connectivity of bicycle pathways for the betterment of the city as a whole. This investigation explores the value that environmental graphic design elements can contribute to the development of safer bicycle pathways, and further examines the role of wayfinding increasing the connectivity of urban bicycle networks. A case-study design investigation was executed involving districts and roadways in the near-west downtown Cleveland, Ohio area. The location is a primary link connecting west side neighborhoods to downtown Cleveland spanning three urban districts, making it a relevant area of study. This study uses design research tactics and prototypes to further understand how design can improve the user experience of Cleveland's bicycle pathways.

Committee: Ken Visocky O'Grady MFA (Advisor); Jessica Barness MFA (Committee Member); David Middleton MFA (Committee Member) Subjects: Design