Bachelor of Business Administration (BBA), Ohio University, 2020, Business Administration

Reflection has been identified as a key success factor for entrepreneurs, as thinking critically about successes and failures results in improved strategy. Reflection, therefore, is a valuable skill for undergraduate educators to instill in entrepreneurship students. Despite the increasingly prevalent use of reflection in curricula within higher education, designing, executing, and effectively evaluating reflection assignments remains a challenge. One of the primary challenges of implementing reflection assignments is the "lack of effective structures to help instructors from diverse disciplines guide students through reflection" (Ash and Clayton, 2004: 138). This study makes recommendations on the effective implementation of reflection assignments and provides a sample reflection framework for a course centered around developing the reflection competency. Data from students and program directors at Ohio University is examined, and recommendations are made based on the data and a review of the literature. The study found assignment design to be a determining factor in how deeply students reflect. To enhance students' depth of reflection, recommendations are made on how to strategically frame the assignment to students; ask deep, probing questions in the prompt; use the format most effective for achieving course goals; and how to cultivate a conducive culture for reflection.

Committee: Luke Pittaway (Advisor) Subjects: Business Education; Curricula; Curriculum Development; Education; Entrepreneurship; Higher Education; Management