MARCH, University of Cincinnati, 2016, Design, Architecture, Art and Planning: Architecture
Waiting in queue lines is an overall frustrating and aggravating experience for people, because high anxiety levels and boredom make the perception of time feel long. Additionally, the era of instant gratification has amplified the painful experience of waiting to the point that, soon, merely guiding people through a queue will no longer be tolerable or acceptable. In order to manipulate time perception and improve the experience, a valid architectural proposal for queue lines should address a finite expectation about the wait, so anxiety levels are reduced, and multisensory and interactive experiences, since intervals of time filled with sensory stimuli produce bodily reactions and time distortions, where individuals are unable to estimate the passing of time. Specifically, the analyses of related literature and successful case studies will support an approach for waiting in lines that will not only explore the shortening of time, but rather distort it, so the experience will be perceived as a worthwhile, memorable transition.
A South American Pavilion at EPCOT, Walt Disney World, will be produced as a “continuous queue” exhibit space to present to an audience of business managers, marketing analysts and Disney executive architects, in benefit for their business, customers, and guests. As a result of this production, these audiences will gain valuable insight about how architectural design can not only make people perceive time as short, but rather manipulate it, with a place that will offer visitors the opportunity to take their time to constantly stop, fully experience, actively engage, learn, and enjoy a playful and surreal changing environment. The aftermath of these actions will be a memorable experience for their visitors, a high rated image of their service, and an improved customer retention for their business as well.
Committee: William Williams (Committee Chair); Vincent Sansalone (Committee Member)
Subjects: Architecture