MA, Kent State University, 2017, College of Communication and Information / School of Media and Journalism
Because of the popularity of sports blogs that create content tailored to the fan perspective, sportswriters now have to compete with a multitude of online-only outlets for readers. These individualized blogs – many of which are owned by legitimate digital media organizations – provide fans the ability to read coverage through the lens of other like-minded individuals in a community dedicated to a specific team, whether at the professional or collegiate level.
While the public still views sportswriters as working for a newspaper's “toy department” for their tendency to produce overly positive fluff pieces about the team on their beat, they have generally remained objective in their reporting during this transitional news dissemination period. But since part of the job requires the ability to maintain professional relationships with sources, they are sometimes fearful of being too harsh of those they cover. Fan bloggers, on the other hand, are typically not credentialed media members, enabling them – in theory – to frame their articles any way they chose without fearing the same repercussions.
Therefore, to examine the partiality of hometown newspapers and niche sports blogs, a textual analysis of college football game stories written by sportswriters and Sports Beat (SB) Nation bloggers was conducted. The results indicate that sportswriters and SB Nation bloggers portray opposing players, the hometown coach, and games that the hometown team won by a significant margin in a similar manner. However, it was also found that sportswriters are more critical in their coverage of losses. As a result, this finding suggests that the “toy department” moniker is not fully applicable to the sports journalism profession when it is compared to blogging.
Committee: Jeff Fruit M.A. (Advisor); Danielle Coombs Ph.D. (Committee Member); Paul Haridakis Ph.D. (Committee Member)
Subjects: Journalism; Mass Communications; Mass Media