MCP, University of Cincinnati, 2005, Design, Architecture, Art and Planning : Community Planning
The inspiration for this thesis arose out of a summer spent in 2004 on the island of Santorini as part of the University of Cincinnati's Sustainable Development Program.While on this enchanting island, this author couldn't help but notice the oddly beautiful vineyards that were growing in soil that looked no different from the surface of the moon, nor indulge in a few glasses of wine produced from grapes grown under the incessant pounding heat of a hundred-degree sun. Much to my surprise, the wine had a most fascinating taste unlike anything I had ever experienced before. Yet, as the days passed on the island, and I took in more sights of its interesting vineyards on terraces or on hills, and I experienced more of its wine. I became quite shocked with what I witnessed and tasted. Acres and acres of vineyards lay untended with Hotels and Rental rooms built amongst them, and a vast majority of the terraces were crumbling. I also soon unfortunately discovered most of the wine produced on Island was no better than swill. What was wrong? Why were these vineyards not producing the amazing and delicious Vin Santo? And finally, the most important question, what can be done to save the vineyards? This thesis is in direct response to these questions. The hypothesis is that wine, which historically has been a major product and source of income for the island, can once again become an important economic sector. To explore how this change can occur, two successful models were selected for inspiration and comparison to the present-day Santorini wine industry to suggest new wine scenarios. And the rich history, wines and viticulture of the island was reviewed and analyzed to develop a new wine-marketing strategy based on the uniqueness of Santorini.
Committee: Michael Romanos (Advisor)
Subjects: Urban and Regional Planning