MARCH, University of Cincinnati, 2014, Design, Architecture, Art and Planning: Architecture
What if I told you that architects, even residential architects, don't design houses? They design homes, sure – stylish, enviable, beautiful homes. But what about houses, those durable goods with stable values and long economic lives? Why don't architect's design houses? Is there really a difference between the two – homes and houses – beyond the semantically superficial, and does it even matter?
The architectural profession has had a longstanding flirtation with the notion of industrialized housing. Unfortunately, it's a flirtation that has born little fruit. Many have failed and so many others are floundering, presenting modest pre-fab boxes when the market seems to ask for gaudy neo-eclectic mash-ups. The reality is that architects are not product developers, manufacturers, marketers, or business-people in the broader sense. This is unfortunate, given the scope, value, and environmental and social impacts of the American housing industry.
There were 502K houses sold in 2012. As the average price for a new house in 2012 was $292.2K, the new housing industry is annually worth about $150B, or about 1% of US GDP. In other words, the housing industry is important – so important that we are still feeling the aftershocks of the burst of the housing bubble in 2008, when new housing accounted for more than 3% of US GDP. Of the aforementioned 502K houses sold in 2012, only 47K were “owner built.” The rest, a staggering 90%, were either “built for sale” or built using contractor-backed financing. The conventional, developer-driven model dominates the housing industry, which leaves architects on the outside, looking in.
Architects provide a service - an expensive service. So-called “custom” homes come at a premium that puts them beyond the reach of most of the American public. It's not that these people aren't being serviced; they are, and in a big way. There are 160,000 house building businesses in the U.S. While these entities are predominantly sm (open full item for complete abstract)
Committee: Michael McInturf M.Arch. (Committee Chair); Aarati Kanekar Ph.D. (Committee Member)
Subjects: Architecture