Master of Arts, University of Akron, 2010, Theatre Arts-Arts Administration
This thesis seeks to assess the corporate art collections and art programs at two insurance companies: the Progressive Corporation, of Cleveland, Ohio, and Safeco Insurance Company of America, of Seattle, Washington. These two corporations' art collections were chosen for analysis because their collections are similar: both corporations are in the same business sector, the collections were started at about the same time, and both have developed corporate art programs designed to encourage art appreciation among their target audiences. In addition, there were some potentially important differences between the two collections, e.g., their relative sizes, the collections' target audiences, and how the collections and programs have developed. The case study method was used to describe and evaluate each art collection and program. The collections were assessed on seven criteria. As a result of applying these criteria to each collection, three areas of benefits were identified – benefits to the corporation, to its employees, and to the “outside” community at large. The degree to which the collection reflects these benefits, the collection achieves its purpose, and is effective and worthwhile for its target audience.
Results showed that Progressive's art collection and art program is primarily for the benefit of Progressive employees. Since the collection was originally started for the purpose of serving the corporation's employees, and has developed with the needs and interests of the employees in mind, Progressive's collection and art programs were assessed as effective as well as beneficial for both the corporation and tits employees.
Safeco's art collection and program had a different origin, however. The Safeco collection was originally started as a marketing tool, in order to create positive impressions on the community for Safeco. Until recently, the collection and art program at Safeco were being developed along these lines, and they were successful. However, rec (open full item for complete abstract)
Committee: Durand Pope (Advisor)
Subjects: Art Education; Art History; Fine Arts; Marketing; Museums