MFA, Kent State University, 2023, College of Communication and Information

The combination of variable fonts and digital signage presents a unique and practical solution to the various challenges wayfinding systems face. These challenges include issues with readability, monolingual signage, low visibility, minimal readership, material waste, and limited adaptability to environmental conditions and space functionality. Variable fonts, on the other hand, are incredibly versatile and adaptive. They can be easily modified, and their display methods can be customized for any resolution or medium, static or digital. With new infrastructures and spaces emerging, typographic and display technologies are continually evolving. Designers must capitalize on and leverage these advancements to instill a better experience for those interacting with them. This investigation examines the directional attributes of a partially formed typeface to ascertain whether typography alone can aid users in navigating a given space. The findings of this investigation set the foundation for shaping the future of environmental graphic design and type design.

Committee: David Middleton (Advisor); Aoife Mooney (Committee Member); Jessica Barness (Committee Member) Subjects: Communication; Design; Instructional Design; Technology