Doctor of Philosophy, The Ohio State University, 2023, Communication
Enjoyment of narratives is a central element of most narrative processing and narrative
persuasion frameworks. Affective disposition theory (ADT; Zillmann, 2000) is one such
theory that predicts how audiences experience narrative enjoyment. ADT posits that one
of the most central components of narrative enjoyment is character dispositions, or how
audiences develop feelings towards narrative characters. Current conceptualizations of
ADT suggest that two factors, namely moral approbation and character schema
(Zillmann, 2000; Raney, 2004), account for how audiences develop character
dispositions. However, recent work has suggested that an additional factor, namely
character interdependence, or the types of relationships that characters have within a
story, also contributes to the disposition formation process (Grizzard, Francemone et al.,
2020). The purpose of the current study is to develop a framework that empirically tests
character interdependence and assesses how influential character networks are toward an
audience's formed dispositions. In seven studies, I examine how the moral perceptions of
a single character spread throughout a character network and influence how audiences
perceive additional characters within a story. Results suggest that character
interdependence indeed explains substantial variance in the disposition formation process
and demonstrates that characters that are relationally at odds are perceptually contrasted
with one another, and characters that are relationally aligned are perceptually assimilated
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with one another. With these results in mind, I highlight the importance of considering
character interdependence as a narrative structural element and suggest that future work
integrate additional social network perspectives into this body of research to more fully
explicate how character interdependence functions within narrative perception.
Committee: Matthew Grizzard (Advisor); Nicholas Matthews (Committee Member); Emily Moyer-Gusé (Committee Member)
Subjects: Communication