Doctor of Philosophy, Case Western Reserve University, 2024, Management
Abstract
by
RAYMOND TODD DUTKIN
As a practitioner, I spent countless hours developing ideas, witnessing firsthand
the shortcomings in organizational capacity to create them. In addition to these
inadequacies, organizations struggle to keep up with and adapt to change, further
exacerbating the situation. Given the rapidity of change, building the capability to create
ideas becomes more critical to the competitiveness of organizations. Through my
research, I found that awe has the potential to help individuals create new ideas.
However, few studies have linked our natural sense of awe or awareness of awe to idea
creation. In this dissertation, I develop models across three empirical studies supporting
the role of awe in this process. This dissertation demonstrates that a sense of awe can lead
to “aha moments,” in which an abductive mode of reasoning, involving the generation of
hypotheses joins our more familiar modes of inductive and deductive reasoning resulting
in new ideas.
I employ a sequential mixed-methods design to explore the relationship between
awe and aha moments. My initial study was exploratory and used constructivist grounded
theory to tease out the factors influencing idea creation among innovators, entrepreneurs,
and founders. I provide evidence that curiosity and awe are instrumental in developing
new ideas.
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Based on the findings from my qualitative study, I pursued a quantitative study to
provide deductive empirical support for my initial findings. I developed a structural
equation model demonstrating the relationship between curiosity and awe. Using
validated instruments, I created a questionnaire with questions I adopted or adapted using
talk-aloud and Q-sort methodologies. I conducted a survey (N = 403) of English-speaking
adults living in the United States (U.S.), with a sample size of sufficient adequacy to test
my constructs. Awe was my dependent variable, curiosity was my mediator, and openmi (open full item for complete abstract)
Committee: Philip Cola (Committee Chair); David Aron (Committee Member); Yunmei Wang (Committee Member); Richard Boland Jr. (Committee Member)
Subjects: Management