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Chapman FINAL 4 26 24 with cert.pdf (267.89 KB)

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Gendered Communication in Sports: Impact of Perceived Gender Inequality and Tokenism

Chapman, Madison
http://orcid.org/0009-0009-0181-4229
http://rave.ohiolink.edu/etdc/view?acc_num=ysu1714388291357836

Abstract Details

2024, Master of Arts in Professional Communication, Youngstown State University, Department of Communicaton.
This was an exploratory quantitative study investigating the impact of perceived gender communication differences, double binds, gender inequality, and tokenism on women working in the sports industry. Scales were developed to assess the presence of these variables, and 115 women who work in sports, specifically administration, communication, and media, responded to the online survey. Statistical analysis was used to interpret the data collected. This study found that women are underrepresented in the sports industry and experience workplace discrimination. In addition, Tannen’s (1990) suggested gender communication differences and Jamieson’s (1995) proposed double bind between femininity and competence were barriers to females in the male-dominated world of sports. The results of this study indicated that, as women experienced the effects of double binds, gender inequality, and tokenism, they had less optimism that an increase in female representation would lessen the perceived negative effects of these variables. Time in the industry and whether women had worked under female bosses also influenced optimism for change. Decreasing optimism for change provides a foundation for future research assessing how the perceived negative effects of the identified barriers may be lessened. In addition, this study gives a foundation for future assessment on how being female and a racial minority in the sports workplace may influence the presence of these barriers.
Rebecca Curnalia, PhD (Advisor)
Jeffrey Tyus, PhD (Committee Member)
Elyse Gessler, PhD (Committee Member)
63 p.
Communication; Gender; Gender Studies; Sports Management; Womens Studies
gender communication; double bind; women in sports; gender inequality; tokenism; female leadership

Recommended Citations

Citations

  • Chapman, M. (2024). Gendered Communication in Sports: Impact of Perceived Gender Inequality and Tokenism [Master's thesis, Youngstown State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1714388291357836

    APA Style (7th edition)

  • Chapman, Madison. Gendered Communication in Sports: Impact of Perceived Gender Inequality and Tokenism. 2024. Youngstown State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ysu1714388291357836.

    MLA Style (8th edition)

  • Chapman, Madison. "Gendered Communication in Sports: Impact of Perceived Gender Inequality and Tokenism." Master's thesis, Youngstown State University, 2024. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1714388291357836

    Chicago Manual of Style (17th edition)

ysu1714388291357836
413
© 2024, all rights reserved.
This open access ETD is published by Youngstown State University and OhioLINK.