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Effects of Different Anti-Vaping Messages on Perceived Harm and Intended Use of Vapor Products Among College Students

Yaklic, Rebecca
http://orcid.org/0000-0002-3276-8933
http://rave.ohiolink.edu/etdc/view?acc_num=xupsy1682543095535286

Abstract Details

2023, Doctor of Psychology (Psy.D.), Xavier University, Psychology.
Despite the relative newness of electronic nicotine delivery systems (ENDs), research demonstrates that the use of ENDs among college students has markedly increased over the past decade (Demissie, Jones, Clayton, & King, 2017; Loukas, Batanoya, Fernandez, & Agarwal, 2015). The current study explored the effectiveness of three different anti-vaping social media advertisements/messaging in increasing perceived harm of ENDs and decreasing intended future use of ENDs amongst college students. The three anti-vaping advertisements/messaging were based on previously successful anti-tobacco campaigns and new anti-vaping social media campaigns and included fear-based advertising, deception-based advertising, and the Ditch Juul campaign. One hundred fifty-six college students completed measures assessing perceived harm of nicotine products, current substance use, intended future use of nicotine products, readiness to quit ENDs, social media use, and exposure to anti-vaping advertising. Data from participants was collected from a psychology participant pool and via snowball sampling. Results identified a significant difference in perceived harm across conditions with participants who viewed the ditch Juul messaging/advertising reporting significantly greater increased perceived harm of ENDs compared to participants who viewed fear or deception messaging/advertising, p = .046. On the other hand, there was no significant difference in intent to use ENDs in the future across conditions, p = .122. However, results indicated that viewing any anti-vaping advertising/messaging resulted in decreased intent to use ENDs in the future, p < .001 and increased perceived harm of ENDs, p = .002. These findings demonstrate the complexities associated with social media-based anti-vaping advertising/messages in altering beliefs or behaviors.
Susan Kenford, Ph.D. (Advisor)
Kathryn Smith, Ph.D. (Committee Member)
Victor Ronis-Tobin, Ph.D. (Committee Member)
Jennifer Phillips, Ph.D. (Committee Member)
112 p.
Clinical Psychology; Psychology
E-cigarette/Electronic Nicotine Delivery Systems (ENDS); Advertising & Marketing; Young Adults

Recommended Citations

Citations

  • Yaklic, R. (2023). Effects of Different Anti-Vaping Messages on Perceived Harm and Intended Use of Vapor Products Among College Students [Doctoral dissertation, Xavier University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=xupsy1682543095535286

    APA Style (7th edition)

  • Yaklic, Rebecca. Effects of Different Anti-Vaping Messages on Perceived Harm and Intended Use of Vapor Products Among College Students . 2023. Xavier University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=xupsy1682543095535286.

    MLA Style (8th edition)

  • Yaklic, Rebecca. "Effects of Different Anti-Vaping Messages on Perceived Harm and Intended Use of Vapor Products Among College Students ." Doctoral dissertation, Xavier University, 2023. http://rave.ohiolink.edu/etdc/view?acc_num=xupsy1682543095535286

    Chicago Manual of Style (17th edition)

xupsy1682543095535286
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© 2023, all rights reserved.
This open access ETD is published by Xavier University Psychology and OhioLINK.