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THE PREDICTIVE UTILITY OF LEAST PREFERRED CO-WORKER ATTITUDES FOR UNDERSTANDING NON-SOCIAL MEDIA INFLUENCERS’ MOTIVATIONS FOR POSTING ON INSTAGRAM

Boden, Erica V.
http://rave.ohiolink.edu/etdc/view?acc_num=xulead1697536427811763

Abstract Details

2023, Doctor of Education (Ed.D.) in Leadership Studies, Xavier University, Leadership Studies and Human Resource Development.
This study was designed to explore the relationship between normal, non-SMI Instagram users’ Least Preferred Co-worker (LPC) attitudes (Fiedler, 1971) and their self-reported purposes (self, social, therapeutic, and directive) for posting on Instagram, as measured by Wang’s (2020) Purposes of Online Memory Sharing Scale (POMSS) assessment. A convenience sample of participants was solicited from the employees of a Midwestern marketing and data analytics company, who were also invited to post the solicitation message to their contacts on social media. Anonymous survey respondents completed the two validated assessment instruments on a secure Qualtrics server. Linear correlation analysis conducted by the dissertation advisor was used to test directional hypotheses predicting statistical relationships between LPC scores and four POMSS subscales assessing reasons for posting on Instagram: self, social, therapeutic and directive. LPC was predicted to be positively correlated with social and therapeutic motivations for posting on Instagram and negatively correlated with self and directive motivations. None of the correlations between LPC and POMSS were significant, thus none of the directional hypotheses tested were supported. LPC was found to have no utility for predicting reasons why individuals post to Instagram.
Gail F. Latta, Ph.D. (Committee Chair)
Karin Hansee, Ed.D. (Committee Member)
82 p.
Marketing; Multimedia Communications; Social Research; Web Studies
Leadership; Instagram; Social Media; Influencer; Least Preferred Co-worker; LPC; Motivation; POMSS; Purposes of Online Memory Sharing Scale; correlation; SMI;

Recommended Citations

Citations

  • Boden, E. V. (2023). THE PREDICTIVE UTILITY OF LEAST PREFERRED CO-WORKER ATTITUDES FOR UNDERSTANDING NON-SOCIAL MEDIA INFLUENCERS’ MOTIVATIONS FOR POSTING ON INSTAGRAM [Doctoral dissertation, Xavier University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=xulead1697536427811763

    APA Style (7th edition)

  • Boden, Erica. THE PREDICTIVE UTILITY OF LEAST PREFERRED CO-WORKER ATTITUDES FOR UNDERSTANDING NON-SOCIAL MEDIA INFLUENCERS’ MOTIVATIONS FOR POSTING ON INSTAGRAM. 2023. Xavier University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=xulead1697536427811763.

    MLA Style (8th edition)

  • Boden, Erica. "THE PREDICTIVE UTILITY OF LEAST PREFERRED CO-WORKER ATTITUDES FOR UNDERSTANDING NON-SOCIAL MEDIA INFLUENCERS’ MOTIVATIONS FOR POSTING ON INSTAGRAM." Doctoral dissertation, Xavier University, 2023. http://rave.ohiolink.edu/etdc/view?acc_num=xulead1697536427811763

    Chicago Manual of Style (17th edition)

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© 2023, all rights reserved.
This open access ETD is published by Xavier University Leadership Studies and Human Resource Development and OhioLINK.