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Investigation of Cultural Bias Using Physiological Metrics: Applications to International Business

Rigrish, Renee Nicole
http://orcid.org/0000-0001-7613-322X
http://rave.ohiolink.edu/etdc/view?acc_num=wright1440672493

Abstract Details

2015, Master of Science in Industrial and Human Factors Engineering (MSIHE) , Wright State University, Industrial and Human Factors Engineering.
In today’s world, many business transactions and interactions are conducted cross-culturally. When going to a business meeting, it is essential avoid a major cultural faux pas in order to not offend your business partners. The Cultural Lens model is used to understand the origins of cultural mismatches. An individual must adjust their approach to a situation to create a cultural match. In adjusting this approach, cognitive biases are a potential result in cross-cultural scenarios. We investigate the Mirror Imaging Bias, which has been found to be a common result of a shortcut to decide how to act in a situation. Physiological metrics were used to see if these biases can be detected in a non-invasive manner. It was found that pupil diameter is a reliable indicator of when Mirror Imaging Bias is present. By understanding how individuals process information and are influenced by Mirror Imaging Bias, we can help create applications as well as provide training to help avoid cultural faux pas.
Mary Fendley, Ph.D. (Advisor)
Nasser Kashou, Ph.D. (Committee Member)
Xinhui Zhang, Ph.D. (Committee Member)
82 p.
Behavioral Psychology; Cognitive Psychology; Engineering; Neurosciences; Physiological Psychology
Mirror Image Bias; Cognitive; Heuristic; Bias; Cultural Bias; Physiological; Psychophysiological

Recommended Citations

Citations

  • Rigrish, R. N. (2015). Investigation of Cultural Bias Using Physiological Metrics: Applications to International Business [Master's thesis, Wright State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=wright1440672493

    APA Style (7th edition)

  • Rigrish, Renee. Investigation of Cultural Bias Using Physiological Metrics: Applications to International Business. 2015. Wright State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=wright1440672493.

    MLA Style (8th edition)

  • Rigrish, Renee. "Investigation of Cultural Bias Using Physiological Metrics: Applications to International Business." Master's thesis, Wright State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=wright1440672493

    Chicago Manual of Style (17th edition)

wright1440672493
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© 2015, some rights reserved.Creative Commons License Investigation of Cultural Bias Using Physiological Metrics: Applications to International Business by Renee Nicole Rigrish is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by Wright State University and OhioLINK.