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The Effect of Cue and Target Similarity on Visual Search Response Times: Manipulation of Basic Stimulus Characteristics

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2013, Master of Science (MS), Wright State University, Human Factors and Industrial/Organizational Psychology MS.
This study tested the hypothesis that the similarity of the cue and target in a visual search task is related to performance. Specifically, it was hypothesized that as the similarity between the cue and the target along the dimensions of stimulus contrast, spatial resolution and size increases, the amount of time that it takes to find a target among distractors decreases. Three experiments were performed to investigate the question. Experiments 1 and 2 employed a methodology that employed homogeneous search arrays where the contrast, spatial resolution and size of the elements were constant (high contrast, high spatial resolution and large size) and resulted in two small, statistically significant size effects. Experiment 3 was designed with heterogeneous search arrays for the task. This redesign produced larger performance differences that supported the similarity hypothesis. Differences in size produced the largest performance shifts, followed by differences in spatial resolution and differences in contrast producing smaller effects.
Allen Nagy, PhD (Committee Chair)
Gary Burns, PhD (Committee Member)
Paul Havig, PhD (Committee Member)
Allen Nagy, PhD (Advisor)
86 p.

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Citations

  • Fullenkamp, S. C. (2013). The Effect of Cue and Target Similarity on Visual Search Response Times: Manipulation of Basic Stimulus Characteristics [Master's thesis, Wright State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=wright1388500646

    APA Style (7th edition)

  • Fullenkamp, Steven. The Effect of Cue and Target Similarity on Visual Search Response Times: Manipulation of Basic Stimulus Characteristics. 2013. Wright State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=wright1388500646.

    MLA Style (8th edition)

  • Fullenkamp, Steven. "The Effect of Cue and Target Similarity on Visual Search Response Times: Manipulation of Basic Stimulus Characteristics." Master's thesis, Wright State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=wright1388500646

    Chicago Manual of Style (17th edition)