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Experiential Design: An Interdisciplinary Certificate Program for Post-Secondary Design Education

Sanvido, Loran
http://orcid.org/0009-0008-0178-7550
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1684774343813564

Abstract Details

2023, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
Experiential Graphic Design (EGD) is a multidisciplinary design field that is rarely found in post-secondary design education. Entry-level Experiential Graphic Designers typically face a steep learning curve when they enter the EGD field because they need specific skills, knowledge, and personal attributes to design for the built environment. The entry-level position is open to multidisciplinary backgrounds, but an interdisciplinary mindset is necessary for success. Implementing the EGD discipline into post-secondary design education would better prepare entry-level designers to meet today’s design challenges and provide students with greater awareness of skills and attributes needed for a career in the EGD field. This case study uses a mixed method convergent design approach to gather qualitative and quantitative data from a questionnaire to fully understand the entry-level Experiential Graphic Design position. Ten industry professionals are recruited through convenience sampling and purposive sampling for the participant’s experience level. From the qualitative and quantitative data gathering, data analysis is conducted using data screening, the structural coding method, and the Designers’ Professional Identity framework. An interdisciplinary Experiential Design (EXD) certificate program is designed for post-secondary education, at the University of Cincinnati, with four components — the Society of Experiential Graphic Design’s (SEGD) Core Competencies, mentorship, reflective practices, and the Designers’ Professional Identity (DPI) framework. These components are the foundation of the EXD program and are used to create the five courses and one co-operative (co-op) experience that meets the needs of the entry-level experiential graphic design position. This EXD certificate program can educate students on leveraging relationships, interactions, and the interconnection of people, places, and artifacts that comprise an experiential graphic designer’s practice.
Muhammad Rahman, M.Des. (Committee Member)
Vittoria Daiello, Ph.D. (Committee Chair)
77 p.
Design
Experiential Graphic Design; Experiential Design; Interdisciplinary; Certificate Program; Design Education; Multidisciplinary

Recommended Citations

Citations

  • Sanvido, L. (2023). Experiential Design: An Interdisciplinary Certificate Program for Post-Secondary Design Education [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1684774343813564

    APA Style (7th edition)

  • Sanvido, Loran. Experiential Design: An Interdisciplinary Certificate Program for Post-Secondary Design Education. 2023. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1684774343813564.

    MLA Style (8th edition)

  • Sanvido, Loran. "Experiential Design: An Interdisciplinary Certificate Program for Post-Secondary Design Education." Master's thesis, University of Cincinnati, 2023. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1684774343813564

    Chicago Manual of Style (17th edition)

ucin1684774343813564
141
© 2023, some rights reserved.Creative Commons License Experiential Design: An Interdisciplinary Certificate Program for Post-Secondary Design Education by Loran Sanvido is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by University of Cincinnati and OhioLINK.
Release 3.2.12