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EXPLORING THE SUSTAINABILITY OF TRADITIONAL AND NEW MEDIA USING A SCENARIO MODEL

ANDERSON HUTCHINSON, JENNIFER ANNE
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1078428602

Abstract Details

2004, MDes, University of Cincinnati, Design, Architecture, Art, and Planning : Design.
This thesis explores the sustainability of media by using a scenario model. It focuses on current practices within traditional and new media to determine how sustainable each of these is in terms of the economic, social, and ecological aspects that constitute sustainability. Chapter One, an overview, defines traditional and new media, traditional and new media designers, sustainability, and describes the scenario model. Chapters Two through Five discuss the sustainability of a representative technology for each quadrant of the scenario model. These chapters all use a standard format and vocabulary for comparison and for highlighting potential trends within each quadrant. Chapter Six analyzes the two previously discussed traditional and new media. Comparisons between the current and potential sustainability trends of each technology are covered. The research concludes that sustainable growth requires evolving guidelines and ongoing educational development, to enable businesses and consumers to make increasingly sustainable choices.
Dr. J. Chewning (Advisor)
124 p.
Sustainability; Sustainable Design; Traditional Media; New Media; Newspapers; Scenario Model; Television; Cellular Phones; The Internet

Recommended Citations

Citations

  • ANDERSON HUTCHINSON, J. A. (2004). EXPLORING THE SUSTAINABILITY OF TRADITIONAL AND NEW MEDIA USING A SCENARIO MODEL [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1078428602

    APA Style (7th edition)

  • ANDERSON HUTCHINSON, JENNIFER. EXPLORING THE SUSTAINABILITY OF TRADITIONAL AND NEW MEDIA USING A SCENARIO MODEL. 2004. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1078428602.

    MLA Style (8th edition)

  • ANDERSON HUTCHINSON, JENNIFER. "EXPLORING THE SUSTAINABILITY OF TRADITIONAL AND NEW MEDIA USING A SCENARIO MODEL." Master's thesis, University of Cincinnati, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1078428602

    Chicago Manual of Style (17th edition)

ucin1078428602
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© 2004, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.