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APPLYING COGNITIVE PROCESSES TO FRANCHISEES: THE USE OF ENTREPRENEURIAL MEASURES TO STUDY FRANCHISEE RESPONSE TO CONSTRAINTS

MOORE, TERRENCE W.
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1054320072

Abstract Details

2003, PhD, University of Cincinnati, Business Administration : Management.
Business Format Franchising is thought to be successful because of the application of a formulaic approach prescribed by the franchisor. The relationship between franchisor and franchisee is based on the uniformity built into the contractual relationship and operations manual. Despite the pressure to conform, franchisee outcomes still vary even within a system.This study examines the interaction between franchisor control and franchisee personality as a predictor of franchisee outcomes. Franchisee cognitive traits are combined with an environmental variable allowing the research to investigate both personality and context. Data are collected from franchisees in five systems exhibiting different levels of control. Models are tested for the influence of cognitive processes on franchisees' outcomes.
Dr. Charles H. Matthews (Advisor)
216 p.
Business Administration, Management
cognitive process; entrepreneurial process

Recommended Citations

Citations

  • MOORE, T. W. (2003). APPLYING COGNITIVE PROCESSES TO FRANCHISEES: THE USE OF ENTREPRENEURIAL MEASURES TO STUDY FRANCHISEE RESPONSE TO CONSTRAINTS [Doctoral dissertation, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1054320072

    APA Style (7th edition)

  • MOORE, TERRENCE. APPLYING COGNITIVE PROCESSES TO FRANCHISEES: THE USE OF ENTREPRENEURIAL MEASURES TO STUDY FRANCHISEE RESPONSE TO CONSTRAINTS. 2003. University of Cincinnati, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1054320072.

    MLA Style (8th edition)

  • MOORE, TERRENCE. "APPLYING COGNITIVE PROCESSES TO FRANCHISEES: THE USE OF ENTREPRENEURIAL MEASURES TO STUDY FRANCHISEE RESPONSE TO CONSTRAINTS." Doctoral dissertation, University of Cincinnati, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1054320072

    Chicago Manual of Style (17th edition)

ucin1054320072
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© 2003, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.