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Selecting Business as a Major: A Study of Undergraduate Students

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2021, Bachelor of Business Administration (BBA), Ohio University, Business Administration.
The purpose of this study is to understand differences in factors in selecting a college major for students studying business and non-business majors by gender. A survey was distributed to students at four-year undergraduate institutions in the United States. Ultimately, it was observed that significantly more business students were influenced by earning potential and college professor(s) in the selection of their major. Significantly more female business students were influenced by their father in their choice of major than were female non-business students. Some factors that influenced female non-business majors more than female business majors included teachers and exposure to major throughout high school. When examining how to increase female enrollment in business colleges, factors seen as more influential by non-business majors should be considered for recruiting women to business.
Travis Davidson (Advisor)
107 p.

Recommended Citations

Citations

  • Bull, A. G. (2021). Selecting Business as a Major: A Study of Undergraduate Students [Undergraduate thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1618939854056864

    APA Style (7th edition)

  • Bull, Audrey. Selecting Business as a Major: A Study of Undergraduate Students. 2021. Ohio University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1618939854056864.

    MLA Style (8th edition)

  • Bull, Audrey. "Selecting Business as a Major: A Study of Undergraduate Students." Undergraduate thesis, Ohio University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1618939854056864

    Chicago Manual of Style (17th edition)