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FinalizedThesisRodgerBramley (1).pdf (1.99 MB)

ETD Abstract Container

Abstract Header

One of these things may be like the other: A comparative study of ESPN and Fox Sports One

Bramley, Rodger Aaron
http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1429876825

Abstract Details

2015, Bachelor of Science of Journalism (BSJ), Ohio University, Journalism.
This thesis examines the comparative relationship between ESPN and Fox Sports One through the content of their original programming. A laboratory experiment showing participants stimuli from the ESPN program SportsCenter and the Fox Sports One program Fox Sports Live is used to generate statistical evidence that viewer attitudes of the two programs are equivalent. This finding is surrounded with a general analysis of the empirical components of the other original programming broadcast by both networks. The vast economic power of both entities are viewed through both competitive marketing theory and the lens of political economy to situate these findings within the economic sphere they reside in.
Carson Wagner, Dr. (Advisor)
119 p.
Communication; Experiments
Media Studies; Mass Communication; Journalism; Sports Media; Competitive Marketing; Critical Media Studies; Political Economy; Political Economy of Communication; ESPN; FOX; Fox Sports One

Recommended Citations

Citations

  • Bramley, R. A. (2015). One of these things may be like the other: A comparative study of ESPN and Fox Sports One [Undergraduate thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1429876825

    APA Style (7th edition)

  • Bramley, Rodger. One of these things may be like the other: A comparative study of ESPN and Fox Sports One. 2015. Ohio University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1429876825.

    MLA Style (8th edition)

  • Bramley, Rodger. "One of these things may be like the other: A comparative study of ESPN and Fox Sports One." Undergraduate thesis, Ohio University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1429876825

    Chicago Manual of Style (17th edition)

ouhonors1429876825
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© 2015, all rights reserved.
This open access ETD is published by Ohio University Honors Tutorial College and OhioLINK.