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Corporate Social Responsibility: A Financial Performance-Based Approach in Understanding CSR

Norris, Samuel James
http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1354842245

Abstract Details

2012, Bachelor of Arts (BA), Ohio University, Philosophy.
This paper overviews several foundational concepts and questions regarding corporate social responsibility (CSR). Its primary contribution is a statistical examination into key correlations between CSR and Newsweek’s 2011 Green Rankings using forensic-based financial and accounting measures. It somewhat replicates a previous study and further introduces new variables in looking at CSR from a financial perspective. Interestingly, this paper is interdisciplinary in nature in that it synthesizes previous studies’ conceptions of CSR through finance, consumer behavior, branding, and ethics — a mix which has so far been widely neglected — in an attempt to better define and measure corporate social responsibility.
Justin Davis (Advisor)
Robert Briscoe (Advisor)
59 p.
Accounting; Business Administration; Business Education; Ethics; Finance; Management; Marketing
business ethics; CSR; corporate social responsibility; financial; accounting; statistical; green ranking; Newsweek; advertising; selling; expense; asset; consumer behavior

Recommended Citations

Citations

  • Norris, S. J. (2012). Corporate Social Responsibility: A Financial Performance-Based Approach in Understanding CSR [Undergraduate thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1354842245

    APA Style (7th edition)

  • Norris, Samuel. Corporate Social Responsibility: A Financial Performance-Based Approach in Understanding CSR. 2012. Ohio University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1354842245.

    MLA Style (8th edition)

  • Norris, Samuel. "Corporate Social Responsibility: A Financial Performance-Based Approach in Understanding CSR." Undergraduate thesis, Ohio University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1354842245

    Chicago Manual of Style (17th edition)

ouhonors1354842245
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© 2012, all rights reserved.
This open access ETD is published by Ohio University Honors Tutorial College and OhioLINK.