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Examining the Relationship Between Environmental Concern, Online Reviews, and Price on Generation Z's Purchase Intentions for Sustainable Home Textiles

Senthil, Ragul
http://rave.ohiolink.edu/etdc/view?acc_num=osu1719357312310771

Abstract Details

2024, Master of Science, Ohio State University, Human Ecology: Fashion and Retail Studies.
This study delves into the global market dynamics of sustainable home textiles, particularly analyzing how environmental concerns, online reviews, and pricing influence Generation Z's purchasing decisions. As global demand for eco-friendly products increases post-COVID pandemic, understanding these factors is crucial for engaging the growing market of young, environmentally-conscious consumers. Conducted through a survey targeting individuals aged 18-27, the study assesses how these key factors shape their buying behaviors. The analysis confirms that environmental awareness strongly correlates with this demographic's motivation to purchase sustainable textiles. Additionally, online reviews emerge as a crucial determinant in shaping purchasing decisions, indicating the importance of digital feedback in the consumer journey. Furthermore, the study highlights that price sensitivity plays a significant role in influencing Generation Z's choices, pointing to a balance between cost and sustainability as a pivotal aspect of their purchasing criteria. These findings suggest that businesses in the home textile industry should prioritize clear environmental communications, manage online reputations carefully, and consider pricing strategies to engage Generation Z consumers effectively.
Tasha Lewis, Dr (Advisor)
Julie Hillery, Dr (Committee Member)
V. Ann Paulins, Dr (Committee Chair)
152 p.
Home Economics; Sustainability; Textile Research
Generation Z, sustainable home textiles, environmental concerns, online reviews, purchasing intentions, price sensitivity, consumer behavior, digital influence, eco-friendly products.

Recommended Citations

Citations

  • Senthil, R. (2024). Examining the Relationship Between Environmental Concern, Online Reviews, and Price on Generation Z's Purchase Intentions for Sustainable Home Textiles [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1719357312310771

    APA Style (7th edition)

  • Senthil, Ragul. Examining the Relationship Between Environmental Concern, Online Reviews, and Price on Generation Z's Purchase Intentions for Sustainable Home Textiles. 2024. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1719357312310771.

    MLA Style (8th edition)

  • Senthil, Ragul. "Examining the Relationship Between Environmental Concern, Online Reviews, and Price on Generation Z's Purchase Intentions for Sustainable Home Textiles." Master's thesis, Ohio State University, 2024. http://rave.ohiolink.edu/etdc/view?acc_num=osu1719357312310771

    Chicago Manual of Style (17th edition)

osu1719357312310771
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© 2024, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.