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Full text release has been delayed at the author's request until August 06, 2028

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Social Mediated Latinas: Creating and Contouring Digital Latina Looks in the Twenty-First Century

Sweeney, Katlin Marisol
http://orcid.org/0000-0002-2984-6267
http://rave.ohiolink.edu/etdc/view?acc_num=osu1686666060824635

Abstract Details

2023, Doctor of Philosophy, Ohio State University, English.
Social Mediated Latinas: Creating and Contouring Digital Latina Looks in the Twenty-First Century documents how new forms of Latina celebrity, media viewership, and cultural critique emerged in the twenty-first century with the onset of entertainment streaming platforms, online subcultures, and the social media influencer industry on the internet. Latinas with internet access used their social media presence to create original content and to participate in conversations related to media representation’s impacts on Latina identity in the United States. They utilize the participatory affordances of various digital platforms—such as hashtags, direct messaging, and video editor studios—to post to their personal social media accounts and interact with other users’ content online. In doing so, Latinas act as cultural producers whose online activity builds on existing mass media depictions of Latinas while simultaneously interrogating the star marketing strategies, beauty standards, and stereotyped narratives that U.S. legacy media industries have projected onto them. This project uses a combined approach of content, reception, production, and star persona analysis to examine the social media posts related to Latina representation that are produced, viewed, and responded to by U.S.-based Latina cultural producers on the internet. I recognize the 2010s to be the decade when many Latinas utilized the media production and social networking capabilities of sites like YouTube and TikTok to transform themselves into what I define as Social Mediated Latinas: creators of digital content who, in their self-reflexive posts and public discourse, emphasize their ethnoracial identity as an integral part of how they make, view, and critique Latina representation. I survey how three types of Social Mediated Latinas—Internet celebrities, traditional celebrities, and comics creators—foreground their ethnoracial identity on the internet in ways that complicate the legacies of Latina stardom that originated in the Hollywood-industrial complex in the twentieth century. I contend that these content creators develop self-representational narratives and engage in identity-related discourse that ultimately shift public perceptions of Latinas’ racialized and gendered aesthetics, public personas, and on-screen depictions in and beyond Hollywood.
Frederick Aldama (Committee Co-Chair)
Jian Chen (Committee Co-Chair)
Paloma Martinez-Cruz (Committee Member)
Guisela Latorre (Committee Member)
268 p.
Ethnic Studies; Film Studies; Gender Studies; Hispanic American Studies; Hispanic Americans; Literature; Mass Media; Web Studies; Womens Studies
Latinx identity; Latina subjectivity; social media; beauty; Latinx comics; streaming platforms; comics expos; Latina celebrity

Recommended Citations

Citations

  • Sweeney, K. M. (2023). Social Mediated Latinas: Creating and Contouring Digital Latina Looks in the Twenty-First Century [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1686666060824635

    APA Style (7th edition)

  • Sweeney, Katlin. Social Mediated Latinas: Creating and Contouring Digital Latina Looks in the Twenty-First Century. 2023. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1686666060824635.

    MLA Style (8th edition)

  • Sweeney, Katlin. "Social Mediated Latinas: Creating and Contouring Digital Latina Looks in the Twenty-First Century." Doctoral dissertation, Ohio State University, 2023. http://rave.ohiolink.edu/etdc/view?acc_num=osu1686666060824635

    Chicago Manual of Style (17th edition)

osu1686666060824635
© 2023, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.