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Ziegler Thesis-1.pdf (2.36 MB)

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Turn Out the Vote: How Musicians Mobilize on Social Media

Ziegler, Leigh Elizabeth
http://orcid.org/0009-0002-0764-6704
http://rave.ohiolink.edu/etdc/view?acc_num=osu1681665058969217

Abstract Details

2023, Master of Arts, Ohio State University, Arts Administration, Education and Policy.
This research aims to connect the studies of arts engagement to civic engagement and investigate social media’s role in elections. A mixed methods approach is used in this research. The quantitative portion is conducted as a survey of the Ohio State University student body, while the qualitative portion analyzes select musicians’ Instagram posts to examine the relationship between musicians’ postings and their effects on voting in 2022. Through these two methods, the question of musicians’ social media use impacting voter turnout in the 2022 midterm elections can be answered. Also, this work explores if musicians posting on social media can be viewed as a method of voter engagement. There was a total of seventy-seven (77) survey participants and a selection of seven (7) musicians’ Instagram posts. The findings suggest that musicians’ postings may contribute to an increase in voter turnout, and their posts may be a viable method of voter engagement. There would need to be continued research into this intersection of artists’ posting on social media and voter turnout to better determine if there is a statistically significant relationship between musicians’ posting and voter turnout in an election cycle.
Christine Ballengee Morris (Committee Member)
Rachel Skaggs (Advisor)
93 p.
Arts Management; Music; Public Administration; Public Policy; Social Research
musicians; social media; voting; elections; midterms

Recommended Citations

Citations

  • Ziegler, L. E. (2023). Turn Out the Vote: How Musicians Mobilize on Social Media [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1681665058969217

    APA Style (7th edition)

  • Ziegler, Leigh. Turn Out the Vote: How Musicians Mobilize on Social Media. 2023. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1681665058969217.

    MLA Style (8th edition)

  • Ziegler, Leigh. "Turn Out the Vote: How Musicians Mobilize on Social Media." Master's thesis, Ohio State University, 2023. http://rave.ohiolink.edu/etdc/view?acc_num=osu1681665058969217

    Chicago Manual of Style (17th edition)

osu1681665058969217
139
© 2023, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.