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2022 Bullock Revised Dissertation.pdf (1 MB)

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Message Design to Facilitate Information Processing and Persuasion for Natural Disaster Preparedness

Bullock, Olivia Marie
http://orcid.org/0000-0001-5403-7149
http://rave.ohiolink.edu/etdc/view?acc_num=osu1657576403815721

Abstract Details

2022, Doctor of Philosophy, Ohio State University, Communication.
Across the world and fueled by climate change, natural disasters are increasing in their geographic distribution and intensity. Theoretically guided message design can inform people about their disaster risk and persuade them to change their attitudes and behavioral intentions regarding preparedness. The purpose of this study was to use theory, including framing and the heuristic-systematic model, to inform message design to persuade people about hurricane preparedness. Specific message features under investigation included language framing, temporal framing, and the use of decision aids. The results suggest that using easier language to communicate about hurricanes and preparedness increased people’s perceptions of their ability to process the information at hand, which increased systematic processing and led to persuasive outcomes. Further, results related to decision aids indicate that decision aid selection can serve as a behavioral outcome of systematic information processing and also amplify persuasive effects. Temporal framing did not increase motivation to process information, systematic processing, or persuasive outcomes. Overall, results suggest that easy language and use of decision aids are effective message features to facilitate persuasion about hurricane preparedness. More generally, using theory to inform message design can help researchers and practitioners optimize persuasive messaging.
Hillary Shulman (Advisor)
Graham Dixon (Committee Member)
Shelly Hovick (Committee Member)
Kelly Garrett (Committee Member)
77 p.
Communication
persuasion; risk communication; message design; framing; decision aids; heuristic-systematic model

Recommended Citations

Citations

  • Bullock, O. M. (2022). Message Design to Facilitate Information Processing and Persuasion for Natural Disaster Preparedness [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1657576403815721

    APA Style (7th edition)

  • Bullock, Olivia. Message Design to Facilitate Information Processing and Persuasion for Natural Disaster Preparedness. 2022. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1657576403815721.

    MLA Style (8th edition)

  • Bullock, Olivia. "Message Design to Facilitate Information Processing and Persuasion for Natural Disaster Preparedness." Doctoral dissertation, Ohio State University, 2022. http://rave.ohiolink.edu/etdc/view?acc_num=osu1657576403815721

    Chicago Manual of Style (17th edition)

osu1657576403815721
292
© 2022, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.