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Mikayla L. Kludt Thesis.pdf (982.89 KB)

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Testing the Planned Risk Information Avoidance Model in the Context of COVID-19 Vaccination Choices for Parents of Young Children

Kludt, Mikayla Lco
http://orcid.org/0000-0002-7589-8391
http://rave.ohiolink.edu/etdc/view?acc_num=osu1657146728553972

Abstract Details

2022, Master of Arts, Ohio State University, Communication.
This study serves as the first test of the Planned Risk Information Avoidance (PRIA) model proposed by Deline & Kahlor (2019). Information avoidance is an often overlooked subject of information management, and it must be studied in order to inform our understanding and allow health communicators to apply the knowledge gained in the study of information avoidance to reduce the prevalence of avoidance of health promotion messaging. The context of this study concerned parents of children age 5-11 (N=508), and their interactions with COVID-19 vaccination information for their children. Results showed that the PRIA model was largely supported by our findings, with the exception of closure and perceived behavioral control. Implications for this study are the expansion of a model dedicated to understanding avoidance, and some suggestions for how to apply these findings. This includes considering vaccination risk as separate from disease risk (in trying to combat avoidance of vaccination messaging), and using norms to influence attitudes toward avoidance, in efforts to minimize avoidance intentions.
Graham Dixon (Committee Member)
Shelly Hovick (Advisor)
55 p.
Communication; Health
COVID-19; Planned Risk Information Avoidance; PRIA; Information Avoidance; Health Communication

Recommended Citations

Citations

  • Kludt, M. L. (2022). Testing the Planned Risk Information Avoidance Model in the Context of COVID-19 Vaccination Choices for Parents of Young Children [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1657146728553972

    APA Style (7th edition)

  • Kludt, Mikayla. Testing the Planned Risk Information Avoidance Model in the Context of COVID-19 Vaccination Choices for Parents of Young Children. 2022. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1657146728553972.

    MLA Style (8th edition)

  • Kludt, Mikayla. "Testing the Planned Risk Information Avoidance Model in the Context of COVID-19 Vaccination Choices for Parents of Young Children." Master's thesis, Ohio State University, 2022. http://rave.ohiolink.edu/etdc/view?acc_num=osu1657146728553972

    Chicago Manual of Style (17th edition)

osu1657146728553972
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This open access ETD is published by The Ohio State University and OhioLINK.