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The Influence of Social Distance and Attitudes on Processing Health Messages about Electronic Cigarettes on Social Media

Wilcox, Shelby
http://rave.ohiolink.edu/etdc/view?acc_num=osu1561759035574032

Abstract Details

2019, Master of Arts, Ohio State University, Communication.
Online contexts, especially social networking sites, are becoming a widely available space to disseminate health information and target specific populations for health campaigns. Limited evidence for health message engagement in these contexts exists. This study draws on the elaboration likelihood model and construal level theory to predict processing time and recall when individuals are presented health messages from various sources and of differing viewpoints. Participants (n = 159) were shown messages about electronic cigarettes, designed to look like tweets, from socially close and socially distant others. Processing times were highest for pro-attitudinal messages while messages from socially close sources were more likely to be recalled, and increasing social distance increased the difference in processing times for pro- and counter-attitudinal messages. We demonstrate the applicability of behavioral measures in online studies, while finding that attitudes, social distance, and their interaction affect message processing.
Richard Huskey, Dr. (Advisor)
David DeAndrea, Dr. (Committee Chair)
50 p.
Communication
elaboration likelihood model, construal level theory, social distance, message processing, health messages

Recommended Citations

Citations

  • Wilcox, S. (2019). The Influence of Social Distance and Attitudes on Processing Health Messages about Electronic Cigarettes on Social Media [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1561759035574032

    APA Style (7th edition)

  • Wilcox, Shelby. The Influence of Social Distance and Attitudes on Processing Health Messages about Electronic Cigarettes on Social Media . 2019. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1561759035574032.

    MLA Style (8th edition)

  • Wilcox, Shelby. "The Influence of Social Distance and Attitudes on Processing Health Messages about Electronic Cigarettes on Social Media ." Master's thesis, Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1561759035574032

    Chicago Manual of Style (17th edition)

osu1561759035574032
590
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