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Social Texts, Social Audiences, Social Worlds: The Circulation of Popular Dance on YouTube

Harlig, Alexandra M
http://orcid.org/0000-0003-2779-4528
http://rave.ohiolink.edu/etdc/view?acc_num=osu1557161706452516

Abstract Details

2019, Doctor of Philosophy, Ohio State University, Dance Studies.
Since its premiere, YouTube has rapidly emerged as the most important venue shaping popular dance practitioners and consumers, introducing paradigm shifts in the ways dances are learned, practiced, and shared. YouTube is a technological platform, an economic system, and a means of social affiliation and expression. In this dissertation, I contribute to ongoing debates on the social, political, and economic effects of technological change by focusing on the bodily and emotional labor performed and archived on the site in videos, comments sections, and advertisements. In particular I look at comments and fan video as social paratexts which shape dance reception and production through policing genre, citationality, and legitimacy; position studio dance class videos as an Internet screendance genre which entextualizes the pedagogical context through creative documentation; and analyze the use of dance in online advertisements to promote identity-based consumption. Taken together, these inquiries show that YouTube perpetuates and reshapes established modes and genres of production, distribution, and consumption. These phenomena require an analysis that accounts for their multivalence and the ways the texts circulating on YouTube subvert existing categories, binaries, and hierarchies. A cyclical exchange—between perpetuation and innovation, subculture and pop culture, amateur and professional, the subversive and the neoliberal—is what defines YouTube and the investigation I undertake in this dissertation.
Harmony Bench, PhD (Advisor)
Katherine Borland, PhD (Committee Member)
Karen Eliot, PhD (Committee Member)
Ryan Skinner, PhD (Committee Member)
323 p.
Art Criticism; Communication; Dance; Ethnic Studies; Intellectual Property; Mass Media; Performing Arts; Technology; Web Studies
YouTube; Popular Dance; Hip-Hop Dance; Internet Genre; Screendance; Social Media; Advertising; Multiculturalism; Reception; Fan Studies; Paratext; Citationality

Recommended Citations

Citations

  • Harlig, A. M. (2019). Social Texts, Social Audiences, Social Worlds: The Circulation of Popular Dance on YouTube [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1557161706452516

    APA Style (7th edition)

  • Harlig, Alexandra. Social Texts, Social Audiences, Social Worlds: The Circulation of Popular Dance on YouTube. 2019. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1557161706452516.

    MLA Style (8th edition)

  • Harlig, Alexandra. "Social Texts, Social Audiences, Social Worlds: The Circulation of Popular Dance on YouTube." Doctoral dissertation, Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1557161706452516

    Chicago Manual of Style (17th edition)

osu1557161706452516
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© 2019, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.