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ETD Abstract Container

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Engaging Museum Visitors through Social Media: Multiple Case Studies of Social Media Implementation in Museums

Gu, Mini
http://rave.ohiolink.edu/etdc/view?acc_num=osu1325275682

Abstract Details

2012, Master of Arts, Ohio State University, Arts Policy and Administration.
Involved in the visitor-centered paradigm shift and blurring boundaries of cultural participation, American museums are challenged to demonstrate their relevance to contemporary life and to meet the changing needs of visitors. Prior studies have experimented with the incorporation of social media into museum practices. Being aware of the disconnect between social media use and its potential, this research uses multiple case studies, set in the three major museums in Columbus, Ohio, to examine the rationales and processes of day-to-day social media implementation in museums. A mixed method of semi-structured interviews, document analysis, and observation are employed to collect qualitative data. By reflecting upon the social media implementation from the perspective of museums, the researcher conceptualizes the role that social media plays in engaging museum visitors and provides a strategic framework for social media use in museums.
Wayne Lawson, PhD (Advisor)
Margaret Wyszomirski, PhD (Committee Member)
98 p.
Arts Management
museum; social media; audience engagement; cultural participation

Recommended Citations

Citations

  • Gu, M. (2012). Engaging Museum Visitors through Social Media: Multiple Case Studies of Social Media Implementation in Museums [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1325275682

    APA Style (7th edition)

  • Gu, Mini. Engaging Museum Visitors through Social Media: Multiple Case Studies of Social Media Implementation in Museums. 2012. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1325275682.

    MLA Style (8th edition)

  • Gu, Mini. "Engaging Museum Visitors through Social Media: Multiple Case Studies of Social Media Implementation in Museums." Master's thesis, Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1325275682

    Chicago Manual of Style (17th edition)

osu1325275682
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© 2011, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.