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Research of China’s Private Enterprises and Brands on a Global Background

Babb, Kara C.
http://rave.ohiolink.edu/etdc/view?acc_num=osu1306387641

Abstract Details

2011, Master of Arts, Ohio State University, East Asian Languages and Literatures.
The opening of China’s domestic market in the late 1980’s and the internationalization and rapid development of its market not only provided new technological innovations and foreign capital, but also opened the market to foreign competition. This competitive rivalry often resulted in the purchase, loss of controlling shares and/or the eventual disappearance of many well-known Chinese domestic brands. China’s admission to the World Trade Organization further exposed the country’s internal market to intense competition from world-class international brands. Increased competition and strict international standards has forced China to examine its own international competitive position, as well as strengthen the international competitiveness of domestic brands. In recent years, numerous quality issues with Chinese- made products has attracted the attention of global consumers, and has negatively influenced international consumer opinion towards “Made in China.” China can no longer passively remain at the lowest end of the Value Chain, as the “World’s Low-Cost Factory”, but rather must encourage and promote the transformation of private enterprises from low-cost Original Equipment Manufacturing (OEM), to the producers of competitive brands with highly recognized quality standards.
Jianqi Wang, Dr. (Advisor)
Galal Walker, Dr. (Committee Member)
54 p.
Asian Studies
China's Domestic Private Enterprises; brand development strategy; competitive strategy

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Citations

  • Babb, K. C. (2011). Research of China’s Private Enterprises and Brands on a Global Background [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306387641

    APA Style (7th edition)

  • Babb, Kara. Research of China’s Private Enterprises and Brands on a Global Background. 2011. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1306387641.

    MLA Style (8th edition)

  • Babb, Kara. "Research of China’s Private Enterprises and Brands on a Global Background." Master's thesis, Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306387641

    Chicago Manual of Style (17th edition)

osu1306387641
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© 2011, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.