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Audience Overlap in the Arts in the United States between 1982 and 2008: A Study of the Survey of Public Participation in the Arts Data

Lee, Rawon
http://rave.ohiolink.edu/etdc/view?acc_num=osu1300986130

Abstract Details

2011, Master of Arts, Ohio State University, Arts Policy and Administration.
Jazz, classical music, opera, musical plays, non-musical plays, ballet, and art museums/galleries are denoted collectively as the ‘benchmark arts activities’ in the Survey of Public Participation in the Arts (SPPA) reports published by the National Endowment for the Arts since 1982. While the reports have documented public attendance at each benchmark arts activity, the extent and patterns of audience overlap among the activities have not been documented over the years. Given prior research findings that suggest increasingly diverse cultural consumption behavior and also given the expanding volume of interdisciplinary arts products, there exists a timely need to study reliable evidence for audience overlap in the United States. Using cross-tabulation method, this research has produced results showing audience overlap among the benchmark activities in the United States between 1982 and 2008 based on the SPPA data. The results of the research confirm significant audience overlap among all of the benchmark activities and highlight certain patterns of audience overlap in light of prior research findings on audience overlap. Further statistical and/or qualitative analysis of the results of this research should extend the implications of this research and add to the present understanding of cultural consumption behavior in the United States.
Wayne P. Lawson (Advisor)
Margaret J. Wyszomirski (Committee Member)
91 p.
Arts Management
audience overlap; arts audience; arts participation; cross-attendance; co-patronage; audience segmentation; audience development; arts management

Recommended Citations

Citations

  • Lee, R. (2011). Audience Overlap in the Arts in the United States between 1982 and 2008: A Study of the Survey of Public Participation in the Arts Data [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1300986130

    APA Style (7th edition)

  • Lee, Rawon. Audience Overlap in the Arts in the United States between 1982 and 2008: A Study of the Survey of Public Participation in the Arts Data. 2011. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1300986130.

    MLA Style (8th edition)

  • Lee, Rawon. "Audience Overlap in the Arts in the United States between 1982 and 2008: A Study of the Survey of Public Participation in the Arts Data." Master's thesis, Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1300986130

    Chicago Manual of Style (17th edition)

osu1300986130
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© 2011, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.