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Digital Storytelling on Snapchat: An Analysis of Snapchat News Stories from U.S.- American and German Media Outlets

Grobb, Julia
http://orcid.org/0000-0002-9642-1111
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1663921210783369

Abstract Details

2022, Master of Science (MS), Ohio University, Journalism (Communication).
As journalism increasingly shifts to the digital space, social media apps like Snapchat, Instagram or Facebook are offering new potentials to present news. Exciting and lively storytelling is particularly in demand to capture the recipient’s interest and immerse them into the story. With its specific features, Snapchat Discover provides a suitable platform for digital storytelling. Using a qualitative content analysis, the news stories of two German and two U.S. media outlets on Snapchat were examined over a period of three months, considering both long-established as well as new formats, produced exclusively for Snapchat. The results show that the media outlets examined each take their own unique storytelling approaches on Snapchat. They range from intensive storytelling to short breaking-news or even infotainment. The media outlets rely on both traditional storytelling methods and new multimedia opportunities for their news. However, it turns out that the newer formats on Snapchat are somewhat more experimental and exploit the possibilities of the platform more than the long-established ones.
Alexander Godulla (Committee Chair)
Elizabeth Hendrickson (Committee Member)
Rosanna Planer (Committee Member)
103 p.
Communication; Journalism
Digital Journalism; Digital Storytelling; Multimedia; Social Media; Snapchat; News Stories  

Recommended Citations

Citations

  • Grobb, J. (2022). Digital Storytelling on Snapchat: An Analysis of Snapchat News Stories from U.S.- American and German Media Outlets [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1663921210783369

    APA Style (7th edition)

  • Grobb, Julia. Digital Storytelling on Snapchat: An Analysis of Snapchat News Stories from U.S.- American and German Media Outlets. 2022. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1663921210783369.

    MLA Style (8th edition)

  • Grobb, Julia. "Digital Storytelling on Snapchat: An Analysis of Snapchat News Stories from U.S.- American and German Media Outlets." Master's thesis, Ohio University, 2022. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1663921210783369

    Chicago Manual of Style (17th edition)

ohiou1663921210783369
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This open access ETD is published by Ohio University and OhioLINK.